From the Team
Practical thinking from Aaron and Wesley on what it takes to build a content system that actually holds up over time.
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We write about what we see in the field: what works, what does not, and how organizations of all sizes can build a content habit that lasts.
Stop trying to manufacture the perfect compilation. Here's why documenting what's already happening beats creating something new.
Read ArticleCase Study
AERA walked away with more videos than ever before, at about a quarter of the budget they used to spend on polished, green screen production.
Read ArticleMost event footage goes unused because there's no real handoff after the event ends. Here's how a proper baton pass actually works.
Read ArticleEvery company we work with has the same issue: footage from last year's event sitting on a hard drive that never became anything. Here is why it happens, and what to do about it.
Read ArticleDistance, timing, and a shared belief that great creative work happens in teams. Here is the real story behind how Wes and Aaron built Comet Capture.
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